Online Store Diaries: Choosing the Right Product




Hello Kittens! I hope you’re all doing well!

The last couple weeks have been a whirlwind adventure. I’ve learned so many things about starting an online store. I really had no idea  how much work this store would entail. I’ve done a great deal of research before I even launched my store, but nothing prepares you for work that goes in to it.  I read so many stories and I watched so many videos of people that have opened online stores, and been extremely successful. It’s very insightful and inspirational  because it shows it’s entirely possible to have a profitable, prosperous, and popular online store.

I wanted to give the perspective of someone that is in the early stages of their store, so if anyone considering opening their own store can see what goes into it from the very beginning. After you’ve decided to open your store, the second decision and perhaps the hardest decision of all will be choosing the right product or products to sell.  Your product(s)  has to be something that you can:

  • Market
  • Afford
  • Acquire

The Marketing aspect will also help you to identity your target audience. For example I’m absolutely obsessed with fashion, thus I knew I wanted to target young women.

Affordability is very important because you are an entrepreneur which means majority of the money spent opening your business will come from you. You want to make sure that you don’t overextend yourself in the beginning. It’s ok to start off with a small quantity of products. I began with t-shirts and floral crowns, but as I began to sell more products I incorporated dresses, and rompers.

Lastly, you want to make sure that you can acquire your product because once your items start selling you need to be able to access them again.

These are just a few tips, I plan on posting quite often because I know it’s a difficult process and it’s always nice to know that you are not alone in trying to figure everything out.


Don’t forget to follow me on instagram @thesweetdirt

Email me if you have any questions


Hope y’all have a Fabulous day!




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